Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Knight details the many risks and daunting setbacks that stood between him and his dream-along with his early triumphs. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business-a business that would be dynamic, different. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment.
In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.īut Knight, the man behind the swoosh, has always remained a mystery. Today, Nike’s annual sales top $30 billion. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Brand strategy books used to be complex and boring, until now! ₦4,000.00
How do you help customers escape being ‘oblivated’ and keep your brand as top-of-mind and the go to solution whenever they are in need of the services you offer?įrom Hogwarts to New York, this book takes you through the fantasy world of Newt Scamander and Harry Potter to simplify the basics of building a sticky and relevant brand.Īmong other things, you will learn how to trigger favourable emotional responses from your target audience through the art of brand storytelling, using examples of some stories you are already familiar with.
It is as if there is a widespread charm of forgetfulness caused by the saturation of the numerous brands we come across and interact with on a daily basis. Growing businesses alike struggle to keep their brands memorable.
It is becoming harder by the day for small businesses to maintain customer loyalty. What makes a brand memorable? The logo, the name, the hype or it is simply the quality of experience?